Austin Collazo hired our agency in mid February 2023 to promote his single, "Mexico". We quickly noticed that this track was also part of an EP titled "Mother, Where's My Heart?", where "Mexico" was the first song on the EP. In situations like this, we can use the single to promote the whole EP by sending all of the traffic to the EP, rather than the just the single. This way, new listeners will see the song that brought them from the ad in the first slot, and the other songs on the EP will auto-play afterwards. This strategy can yeild some truly amazing growth for artists. Over the course of this campaign, Austin's EP was streamed over 21,500 times. The EP had a stream per listener rate of 8.977 and a save rate of over 159%! This just goes to show what using a strong promotional strategy can do for your growth as an artist!
Taking a deeper look at the stats for Austin's single "Mexico", we can see he saw some fantastic growth during this campaign. "Mexico" was streamed over 13,800 times, and heard by over 2,200 unique listeners. This track was saved 1,303 times and added to 751 different playlists, giving it a save rate of over 92%! Not to mention, his Spotify followers also shot up by over 158 in just the first month alone. These results make it clear new listeners loved Austin's song, and this love translated not only over to his EP, but his whole catalog as well. Overall, this campaign was a huge success and a great example of what these promotional strategies are able to achieve.
