Faaris first hired our agency in mid-2022 to help promote a few songs from his back catalog namely "Still Sleepin", "Coffee Shop" & "Damn Son". Quickly after seeing the immense growth of those campaigns, Faaris hired us again to consistently work his new releases such as, "One Thousand Nights", "SAUNA" & most recently "THAT GUY".
From the jump, Faaris was very confident his songs were top-notch and came prepared and willing to invest in himself. And to say it's paid off for him would be an understatement.. Not only have we gotten all of the songs into the Spotify algorithm through Release Radar, Discovery Weekly & Radio, but we've also been able to exponentially increase his fanbase across all of his platforms. Starting with just about 1,500 monthly listeners, we've been able to grow his page to a peak of 35,000 over the course of just a few months. But for this case study, we're going to focus on his campaign for his single "One Thousand Nights".
Faaris came to us ready to invest heavily into his song "One Thousand Nights" starting with a first-month budget of $650. We released the song on June 10th, 2022, and started the campaign on the same day. In just the first 30 days, we were able to rocket the song up to 25,393 streams, with a new average well above 1,000 streams a day. Over the same 30 days, his monthly listeners increased from 3,000 to just about 9,000, for an increase of 300%! The song later was able to spark the algorithm and has now reached over 131,000 streams and climbing as of Nov 8th, 2022. Check out some screenshots of his growth below!