Heat Above hired our agency in early March 2023 to help promote their new single, "Take a Peek". We chose to target Rock music fans across the world to get their new song in front of the people who would appreciate it most. "Take a Peek" shot off to an electric start, making it clear that we found the right audience. Within the first four days of the campaign, this track was already seeing over 300 streams a day. This captivating growth didn't slow down for these guys, and really showed them what people thought about their music once it was put in front of the right listeners.
Over the course of this campaign, "Take a Peek", was streamed over 16,300 times. At its' peak, this track was getting over 750 streams a day. This song was streamed by 4,092 unique listeners, who ended up saving this track a total of 3,485 times. This gives us a staggering 85.16% save rate, which is nothing short of outstanding. Spotify loves to see this type of data for artists, and it greatly increases the chances of being added into algorithmic playlists like Radio, Discover Weekly, and Release Radar. This is exactly what happened here. "Take a Peek" saw growth in all three, with even more algorithmic pushes to come in the future. It is undeniable that listeners are loving "Take a Peek". We can't wait to see Heat Above does next. The best part is, they have over 230 new followers to share each new release with.
