I Hear Jimmy hired our agency in February 2023 to help promote three of his singles. We ended up running campaigns on his songs, "Free Game", "Bout Damn Time", and "New Boots". All three campaigns started out strong, but it was clear that "New Boots" was the winner. We decided to shift the budgets around to allow for a larger budget on this track. This larger budget really allowed "New Boots" to take off. During our first month, this track went from 0 streams a day to over 700 streams a day at it's peak. "New Boots" was streamed over 14,800 times by 3,170 listeners. These listeners saved this track 2,214 times and added it to 1,372 different playlists, giving "New Boots" an overall save rate of 113.12%. It is clear that the people love this track. Jimmy saw some outstanding growth during this first month, but this is only the beginning. We can't wait to see what the future holds for I Hear Jimmy!
In terms of overall audience growth, these campaigns were nothing short of a major success. Jimmy's full catalog saw over 23,300 streams over the past month, an increase of 1,521% from the month prior. His monthly listeners also saw a huge jump of 653%, at almost 5,000 unique listeners. Jimmy gained around 130 new follows on Spotify as well! In all, this past month made some huge waves for I Hear Jimmy, but this is just the tip of the iceberg.
