Jake Luke is one of the best case studies we have here at Waves Music Marketing. Jake first hired our team at the tail end of 2022 telling us "I know you don't know me yet, but I'm going to be one of your best clients". Well... at the time of writing this, it's 2024 and Jake has indeed followed through on his promise.
When he first came to us, he had been making music for years but wasn't able to crack the promotion code and get any real traction behind his music. So we taught he all about our strategy and he quickly fell in love with our process since it meant he didn't have to rely on going viral to get real growth. Although it definitely took a few songs for him to really start to grow, that didn't deter him and by mid 2023, Jake was sitting around 30k monthly listeners on Spotify and feeling great about his growth. That's when we really took things up a notch.
We had just launched a brand new 6 month package only offered to very select clients who we knew would follow through on what we proposed and Jake was the perfect fit. After telling him about it, he was totally onboard. We would be doubling up on our efforts. Jake would be committing to dropping new songs bi-weekly and putting every extra penny he could into those songs for a 6 month period. Our commitment to him was that he would at minimum double his fanbase. Today, I can proudly say we did far more than that with him breaking 137k monthly listeners and getting offered a tour spot with the independent legend Abstract.
Jake is the perfect example of how our strategy can play out when you make great music, aren't afraid to investment into your growth, and most importantly, are able to do this consistently for months on end. Check out his INSANE growth metrics below.
