Jayde hired our agency in early December 2022 to help promote her single "f this". We began the campaign by targeting Pop music fans worldwide using a solid budget. We were able to help her gain over 23,000 streams in the first month, peaking at just under 1,500 streams per day. During this time, "f this" was streamed by over 5,100 unique listeners with an average stream per listener rate of 4.5. This track was also saved 2,995 times and added to 1,884 different playlists, giving it a save rate of over 94%! This growth also translated to followers, bringing in around 250 new followers to her Spotify. Her catalog continues to grow through the momentum we were able to build during this campaign.
After seeing success with our "f this" campaign, we used it to push her album, "sad songs about sad things". "f this" is the first track on the album, so we directed all the traffic from the campaign to the whole project. This meant that the rest of her album would auto-play after you listen to "f this". This gave way to some insane growth for her project. The album reached over 34,500 streams during this campaign, as well as a save rate of over 130%. New listeners were saving multiple tracks off the album, after being brought there by our single campaign for "f this". This shows the true power of pushing projects through advertising, and is a great example of why they are our favorite campaigns to run for our clients.
