Roseburg first hired our agency in back in October 2022 to help promote their new single, "Alice", after taking a 2 year break from releasing music. They were on a steady downtrend in monthly listeners over their absence and at the lowest, they reached 36,000 monthly so our main objective was putting a stop gap in the decline and working our way back to growth. After seeing success with this campaign, we kept working together to promote their upcoming releases, as well as some of their back catalog. With the first single "Alice" we were able to finally reach the bottom of the decline, and in the following month we began to push their album "Righteous Punk", quickly followed by singles "See You Never" & "Obliviamos".
Almost instantly after we began pushing "Righteous Punk", we started to see their numbers significantly climb back up, putting them back in a growth phase. A month later, with "See You Never" we were able to spark the "Release Radar" algorithm which worked wonders to continue to drive new listeners to their catalog. The following month, they released "Obliviamos" which followed in "See You Never's" footsteps and also got a big "Release Radar" push from the algorithm!
So from starting with just one song, Roseburg is now consistently running 2-3 campaigns a month with various objectives and the growth speaks for itself. In October 2022, they were around 5,800 followers, but have now climbed to over 7,100. Roseburg has also gained almost 15k monthly listeners since we began promotion, nearing 50k monthly as of March 2023. It is clear that Roseburg is maintaining their upward trend, with no end in sight.
