Wombino hired our agency in January 2023 to help promote his new single, "Little bit of hell". He utilized the Waterfall Release Strategy when he dropped it, clumping "Little bit of hell" with two previous releases. We love to see this strategy and swiftly used it to our advantage. We were able to promote all three tracks at the same time, with "Little bit of hell" being the main promotional tool. We began by targeting Hip Hop fans across the world, and quickly gained momentum. The project was off to a fantastic start, peaking at over 1,500 streams per day within the first month. Currently, these tracks are sitting at over 48.k total streams and have been heard by over 6.8k listeners. The songs on this project have been saved 4,818 times and have been added to 1,694 unique playlists, giving us an outstanding save rate of over 95%! "Little bit of hell" continues to see amazing growth today, and we all know this is just the tip of the iceburg for Wombino!
Overall, this release strategy combined with our advertising approach has produced huge waves for Wombino. Not only do we get to promote a choice single, we get to promote multiple others tracks along side it. This truly gives artists the most bang for their buck. Wombino is currently at over 6.4k monthly listeners, and has seen around 42k streams in the past month alone. Bino is a beautiful example of what implementing a strong promotional stategy can do for your growth as an artist.